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Attracting the ideal
If you’re having the kind of year I’m having so far, then you’ve probably been struggling a bit trying to find the right kind of client for your business. You know, the kind that appreciates what you...
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Coping with changes
What’s the difference between an excuse and an explanation? The answer depends on what you’re trying to achieve. If you need to buy more time, maybe build up a little sympathy for your situation, then...
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Letting it sink in
I received some unexpectedly enthusiastic feedback from a new client today. I didn’t count the number of exclamation points after the word “spectacular,” but there had to be at least 10. Now that’s a...
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Open for discussion
I’ve posted a couple of discussion starters on the Movick Marketing FB fan page discussion board, in the hopes that readers would offer an opinion and get a dialogue going. Topics: Barters: Smart...
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Moving west
Hey, still here… Just on the other side of the country. And P.S.: the weather is great! It’s official: Movick Marketing has moved to the west coast! The family made the move to Oakland, California, and...
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In praise of clever slogans
You see them everywhere, those little taglines designed to bring a company’s purpose to life. Some have even been set to music (remember “plop plop, fizz fizz, oh what a relief it is”?). If you’re a...
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Humanizing your brand
Borrowing an idea from a Mashable article I just read about preventing “badvocacy” (which is a new way of describing how certain unhappy campers can badmouth your business through social media...
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Fostering creativity
It’s always fun to find a blog that imparts wisdom. Today I found out about a great blog from a company called Talent Grow. For many of my colleagues, the idea of fostering creativity is something...
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Time to call a lawyer
As a freelance communications professional, I’ve signed a lot of contracts with clients over the years for provision of services. It’s something I have to do in order to protect myself from potentially...
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Listing on Thumbtack
You can now find Movick Marketing on Thumbtack.com here: Creative Concepts for Effective Communication. Check it out and tell your friends! It’s sort of like Yelp, which relies on reviews and traffic...
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